The old adage “if you are going to do anything … do is right” is definitely appropriate for those contemplating self-publishing their own book. With the guidance and practical advice offered in this concise article, would be authors will have a step-by-step action plan to achieve a perfect self-published book. However, perfection has a price and to follow the sage advice offered here will take an investment of time and work. But, the end result (i.e. a more marketable book) will make the effort more than worth it.