There are some major market wins over the course of history and some major market failures. Working to understand both the triumphs and tribulations of some of the major companies on the market will help you to better understand how to manage your own portfolio. While there have been plenty of major ups and downs, these are the five biggest market wins and failures.

Google

Google continues to be one of the biggest success stories in all of business, utilizing their tools and resources to become one of the major kings of the stock market. Google managed to find random jumps through consumer confidence, bumping themselves up to over $500 per share after their initial IPO in 2004. The lesson learned by those who follow the market is the fact that consumer confidence is king. If you find a company that is incredible successful with a good business model, you can trust them on the market.

Tyco

The stock market drop of Tyco occurred in 2002, thanks to a poor business move by CEO L. Dennis Kozlowski. The public learned of some questionable financial practices by the heads of the company. Eventually both the CEO and the CFO were sentenced for stealing money from the company. The company has managed to bounce back, but did so in a new way. The company split into three new companies under one “Tyco” head.

Berkshire Hathaway

Berkshire Hathaway is known for being one of the strongest companies in the market today, thanks to the guidance of Warren Buffer. Berkshire is a holding company that makes gains through smart financial moves. There was no single “event” that would be considered successful. The company simply continues to grow. Hathaway continues to be and will stay a strong player in the market because of careful management and thoughtful market reactions.

Enron

Enron is one of the most well-known financial failures of all time. The company was found to have hidden debts to shareholders using loop-holes. The company saw an incredible stock drop during 2000 and 2001. The price was once $90 per share. It dropped to under $1, causing financial panic for all connected to the company. The company filed for bankruptcy in 2001.

Apple

Apple is yet another example of a company using slow due diligence to make its way up in the stock market. The company relies on strong sales from strong marketing and strong product development. Apple continues to be a strong player, holding onto a solid portion of the computer, MP3 player, Phone, and Tablet marketplaces. Apple has shown that steady gains, strong marketing, and strong products can help to drive any company to success.